Opera: Long-tail sites driving mobile web traffic

While popular sites like Google and Facebook generate significant mobile web traffic, it's smaller, more niche-oriented destinations that drive the majority of visitors, according to browser developer Opera Software's latest State of the Mobile Web report. Opera notes that mobile's long-tail trend parallels traditional desktop browsing, illustrating that mobile subscribers will conform to established usage behaviors when given access to the complete web experience.

Roughly 17.3 million subscribers surfed the mobile web via the Opera Mini browser in August 2008, a 9.1 percent month-over-month increase and up 357 percent year-over-year. Opera Mini users viewed more than 4.1 billion pages in August, an average of 242 pages per user--since July, page views have increased 11.7 percent, with a growth of 337 percent since August 2007. In addition, Opera Mini users generated more than 60.3 million MB of data for operators worldwide last month, up 12.1 percent over July.

For more on Opera's latest State of the Mobile Web report:
- read this release

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