Opera Payment Exchange brings one-click purchasing to Mini users
BARCELONA, Spain--Opera Software launched its Opera Payment Exchange here at Mobile World Congress 2012, enabling its 160 million Opera Mini users to carry out secure transactions directly within the mobile browser and charge their purchases to their monthly wireless bill.
Opera Payment Exchange is rolling out in association with billing and processing partners including Bango, InMobi SmartPay and Yandex.Money. OPX provides APIs enabling publishers and developers to integrate transaction capabilities into their mobile web content. According to Opera, OPX also is designed to appeal to payment providers and gateways weary about inconsistent user experiences and fear of fraud, deliver one-click purchases as well as native support for payment instruments. Opera will roll out the service across the globe in the year ahead.
Opera Mini and sister browser Opera Mobile yield more than 100 billion page views and consume more than 16 Petabytes of mobile data services each month. Earlier at Mobile World Congress 2012, Opera announced a third browser, Opera Mini Next, which previews forthcoming Mini enhancements and adds Facebook and Twitter social integration directly to its homescreen. Mini Next for feature phones also introduces the Smart Page, which complements Opera's existing Speed Dial shortcuts to enable more efficient access to social networks, news and related content.
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