Opera Software acquires AdMarvel

Browser solutions provider Opera Software announced its acquisition of mobile advertising network AdMarvel, a move Opera says will expand its portfolio to include highly scalable ad monetization services across its branded mobile products as well as services offered by mobile operators and content partners. Financial terms of the deal were not disclosed. AdMarvel promises publishers and operators tools to more easily source, provision, manage and track campaigns from virtually any ad network or direct-sourced advertising inventory. Its services stretch across mobile web, WAP, SMS and in-application formats.

For more on the Opera/AdMarvel deal:
- read this release

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