Orange mobisodes preview new Luc Besson film

French carrier Orange will promote the December 13 release of Arthur and the Minimoys, the new feature from filmmaker Luc Besson (The Fifth Element), with a series of 21 exclusive "mobiséances" airing over mobile handsets from Nov. 16 to Dec. 10. The so-called "mobiséances" are the centerpiece of a sprawling multimedia push for the movie, which includes interviews, trailers and games delivered across Orange's mobile, fixed-line and Internet networks. The Arthur and the Minimoys preview also coincides with the planned Nov. 16 launch of Orange's high-definition mobile TV service.

For more on the Orange promotion:
- read this release

Related articles:
- ABC, unions reach deal for mobisodes
- Toyota sponsors new mobisodes on Fox
- Sundance Channel seduced by mobile