Paramount teams with go2 to promote movie

Paramount Pictures, digital content marketing company Cellfish Media and mobile search company go2 have teamed up to promote the new film Nacho Libre starring Jack Black. The integrated mobile marketing campaign will be delivered through the go2 Movies portal. The content will direct consumers to local theaters that are showing the film and provide links to the movie's promotional content while increasing its visibility in general. The deal is another win for go2, which served 50 million advertising impressions in 2005, mostly for marquee advertisers like ABC, American Express and Progressive Insurance.

For more on go2's deal with Paramount:
- see this article from RCRNews