Patriots hand off mobile web to Quattro Wireless

Mobile advertising network Quattro Wireless announced a partnership with the NFL's New England Patriots to deliver mobile web users breaking news and content tied to the AFC East franchise. Highlights of the www.patriots.mobi site include the exclusive weekly video series Patriots Now, podcasts, in-game tracking, team updates, rosters, schedules, a photo gallery and Patriots ProShop information. Quattro Wireless will manage all mobile ad sales, and the firm said it is also working to incorporate content from its NFL site to offer detailed live game stats. Patriots head coach Bill Belichick was too busy devising new cheating schemes to comment on the deal.  

For more on the Quattro/Patriots deal:
- read this release

Related articles:
Quattro Wireless debuts GetMobile.com
Playboy goes mobile via Quattro Wireless