Ping Mobile makes marketing fashionable

Mobile marketing agency Ping Mobile and fashion retailer Up Against the Wall announced an impressive 63 percent double opt-in response rate to their initial marketing campaign collaboration. The Ping/Up Against the Wall initiative requires users to text the word "UP" to a designated short code to receive an in-store discount--each respondent also received a follow-up SMS mailed by Ping, asking for a reply if they wished for additional Up Against the Wall communications and offers in the future. Shoppers who replied in the affirmative were added to the retailer's mobile marketing list.

"Ping's mobile platform enabled Up Against the Wall to interact with their target audience on a very personal basis, and because their mobiles are always with them, the various Up Against the Wall store locations now have an effective and powerful mechanism to deliver the most up to date fashion news and product information to their VIP customers," said Simon Swanson, Ping Mobile director of marketing. "To have 63 percent of initial respondents actively opt-in to receive future messages is an outstanding result. The success of each of our clients truly demonstrates the power of the mobile phone as the marketing channel of choice for all advertisers looking to achieve high revenue returns for every single one of their advertising dollars." Ping adds that so far, fewer than 1 percent of respondents have unsubscribed from the Up Against the Wall initiative.

For more on the Ping/Up Against the Wall campaign:
- read this release

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