Playboy debuts shockingly tame iPhone application

Men's entertainment giant Playboy Enterprises International released its first official Playboy application for Apple's iPhone and iPod touch, promising video clips, wallpapers and monthly magazine features but sidestepping the more risqué content on which founder Hugh Hefner's legacy rests. While the App Store restricts downloads to users aged 17 and older, the application description states "This app does not contain any fully nude content," adhering to Apple's policies against explicit sexual content. Instead, users are literally buying the Playboy app for the articles, including interviews, party jokes, Q&A's, fashion tips and the long-running Playboy Advisor column. As for exclusive content, the app includes Playmate video previews and free Rabbit Head wallpapers.

Developed by Jump Games, the Playboy application is available now for $1.99. The current edition of the app includes content from both the November and December editions of the newsstand magazine, including covers and Playmate intro texts.

For more on the Playboy app:
- visit the App Store

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