Playboy unveils made-for-mobile series

Men's entertainment giant Playboy announced the debut of Interns, a new digital series developed and produced expressly for the mobile web. Playboy's first original made-for-mobile series, Interns documents the behind-the-scenes world of Playboy Enterprises' Fifth Avenue publishing headquarters as seen through the eyes of three very lucky (and presumably randy) college students. Interns will premiere via Playboy's WAP and iPhone sites, with distribution across its newly-minted mobile Playboy Audience Network (mPAN), which includes the Quattro Wireless Network, mywaves and Zannel. A number of North American operators are also slated the offer the program, with mobisodes rolling out across networks in Europe, Asia, Australia and South America in 2009.

For more on Interns:
- read this release

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