Player X inks 'Hellboy' mobile video deal

Mobile media firm Player X announced a licensing agreement with Starz Media to create and publish new mobile video efforts based on the Hellboy franchise. With the live-action feature film Hellboy II: The Golden Army slated to hit theaters on July 11, Player X will develop a series of mobile clips based on the animated Hellboy efforts Sword of Storms and Blood and Iron. Player X will distribute the mobile videos in all global territories excluding Asia through its on-deck and off-deck distribution network--the clips are already live in the U.S. on Verizon Wireless.

For more on the Player X/Hellboy deal:
- read this release

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