Poll: Mobile web users favor Obama over McCain

U.S. voters who surf the mobile web overwhelmingly favor Democratic presidential candidate Barack Obama over Republican rival John McCain, according to a survey conducted by mobile advertising solutions provider JumpTap and polling firm Zogby International. The survey--conducted from Oct. 7 to 24 via an ad banner campaign running across the JumpTap premium mobile ad network--reports that among the 3,462 likely voters surveyed, 71 percent support Obama, 25 percent favor McCain and the remaining 4 percent are either undecided or prefer another candidate. Seventy percent of respondents believe Obama is better for the economy, 65 percent feel he is best suited to manage the war in Iraq and 70 percent say he is most likely to improve their quality of life.

A little more than half of the JumpTap/Zogby survey respondents fall between the ages of 30 and 49--24 percent are between the ages of 18 and 29, and 20 percent are between 50 and 64 years old. Seventy percent of respondents listed themselves as white, followed by African-Americans (14 percent), Hispanics (11 percent) and Asian/Pacific (4 percent)--62 percent of respondents are male. JumpTap and Zogby add that respondents hail from the nation's eastern, western and southern regions in roughly comparable numbers--the central/Great Lakes region contributed the smallest percentage at 16 percent.

For more on the JumpTap/Zogby poll:
- read this release

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