Prexar Mobile acquires Amp'd strategic assets

Unheralded wireless provider Prexar Mobile announced it signed a definitive agreement to acquire the strategic assets of ill-fated MVNO Amp'd Mobile, promising uninterrupted service for Amp'd customers who transition to the Prexar service. Financial details were not disclosed. According to Prexar Mobile, Amp'd subscribers who move to the Prexar network can for the most part continue using their existing mobile handsets, and have their choice from a suite of calling and text messaging plan options. Amp'd subscribers must visit the http://www.prexarmobile.com website to initiate the transition process or obtain additional information.

Prexar is only offering subscribers postpaid rate plans; however, the company says that it intends to offer prepaid plans and is working to get prepaid capability. Amp'd, of course, catered to its youth-oriented subscribers with postpaid and prepaid plans. The MVNO said it wanted its customers to have access to advanced 3G features without signing a long-term service contract.

Prexar Mobile is managed by CLEC USA Telephone, which launched local and long-distance voice services in 1999. USA Telephone CEO Bill Fogg told FierceMobileContent in an interview today that the company has been developing its wireless brand since September and decided the Amp'd opportunity was too good to pass up. "We are working jointly with Amp'd on marketing updates," he said. "The primary asset for Amp'd was its customers."

Fogg said that Prexar has about 16,000 cellular phone customers and about 8,000 RIM Blackberry users. He said the company sells service on a variety of wireless carrier networks, but wouldn't provide details.

For more on the Prexar/Amp'd deal:
- read this release

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