Qualcomm extends Augmented Reality platform to Apple's iOS

Qualcomm (NASDAQ:QCOM) released the public beta version of its new Augmented Reality software development kit for Apple's (NASDAQ:AAPL) iOS, enabling programmers to create three-dimensional, interactive iPhone and iPad applications and experiences built on real world images like those used in print media and on product packaging. According to Qualcomm, the platform now enables iOS developers to create AR apps using tools like Apple's XCode and Unity 3. The SDK is available for download here.

Qualcomm first unveiled the Augmented Reality Platform during its Uplinq 2010 conference, promising developers the tools to superimpose computer-generated 3D content over live camera views of the physical environment, resulting in more intuitive and immersive games, location-based solutions and related applications. Qualcomm launched version 1.0 of its Augmented Reality Platform for Android smartphones in late April; that same month, the company partnered with tech entrepreneur Mark Cuban, owner of the NBA's Dallas Mavericks, to offer fans ticket-based AR gaming experiences during the franchise's run to its first championship title.

Earlier this year, Juniper Research projected that annual revenues generated by mobile AR applications and services will near $1.5 billion by 2015, up from less than $2 million in 2010.

For more:
- read this release

Related articles:
Qualcomm's Augmented Reality app platform exits beta
Qualcomm teams with Mark Cuban for Augmented Reality NBA ticket app
Qualcomm extends AR platform to Unity gaming engine
Qualcomm launches augmented reality platform for Android