Qualcomm launches consumer portal via Ntelos

Wireless technologies developer Qualcomm and mobile services provider Ntelos announced plans to launch the first BREW Consumer Portal, promising subscribers a Web-based storefront for BREW applications and services. According to Qualcomm, the BREW Consumer Portal is both a retail and administrative platform, managing content that is displayed and available for download--upon selecting an application or service, the subscriber receives the content on their mobile device via the BREW Delivery System. The portal also offers operators back-end administration to configure the site's appearance and the shopper icons, banners and graphics made available to consumers, supporting pre-pay and post-pay billing models.

"There is a need in the wireless industry to provide end users with options for discovering exciting and advanced mobile content," said Qualcomm Internet Services VP of carrier relations Arvin Chander in a prepared statement. "Ntelos plans to address that need with its launch of a Web-based shopper portal for BREW applications and services. By providing Ntelos with not only a Web-based shopping portal, but an administrative function for controlling information pushed to the Web, the BREW Consumer Portal will help Ntelos drive the uptake of compelling data services."

For more on the BREW Consumer Portal:

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