Qualcomm teams with Mark Cuban for Augmented Reality NBA ticket app

Qualcomm (NASDAQ:QCOM) is partnering with tech entrepreneur Mark Cuban, owner of the NBA's Dallas Mavericks, to offer fans Augmented Reality-based mobile gaming experiences during the franchise's upcoming playoffs run. Mavs supporters equipped with Android smartphones can download the new MavsAR app to access an interactive mobile hoops game featuring the team's stars Dirk Nowitzki, Jason Kidd and Jason Terry--the game is integrated into a special commemorative edition of the Mavs' 2011 NBA Playoffs tickets.

Qualcomm unveiled its Android-based Augmented Reality platform and accompanying software development kit at its Uplinq 2010 conference last June, promising developers the tools to build applications blurring the lines between cyberspace and its real-world counterpart. Augmented Reality solutions enable developers to superimpose computer-generated 3D content over live camera views of the physical environment, resulting in more intuitive and immersive games, location-based solutions and related applications.

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