Quattro signs mobile ad pact with Hachette Filipacchi

Magazine publisher Hachette Filipacchi Media U.S. announced a multi-year site mobilization and mobile advertising deal with mobile ad network Quattro Wireless. Per terms of the strategic partnership, Quattro will serve as HFM U.S.'s exclusive external advertising sales partner, developing redesigned mobile sites for brands including Car and Driver, ELLE, Premiere and Woman's Day. In addition to special banner creative and channel sponsorships, the Quattro platform also promises to dynamically reconfigure content from HFM wired sites for the mobile web, with layouts and navigation adapted for all types of handsets.

For more on the Quattro Wireless/Hachette Filipacchi deal:
- read this release

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