Quattro, uLocate team for iPhone advertising

Mobile ad network Quattro Wireless announced an agreement with mobile location-based services publish uLocate Communications to introduce a location-centric ad service optimized for Apple's iPhone. Per terms of the partnership, Quattro's In-App Network will leverage uLocate's WHERE application to deliver location-based overlays for iPhone ad units--the two firms will also collaborate on new ad sponsorships for location-based keyword search, widgets and map options. The targeted in-application ads will be served to users according to contextual, demographic, behavioral and location data--ad inventory is available exclusively through the In-App Network, which boasts flagship advertisers including Toyota, Sony and Comcast.

For more on the Quattro/uLocate deal:
- read this release

Related articles:
Patriots hand off mobile web to Quattro Wireless
uLocate acquires Buddy Beacon brand from Helio