Refresh Mobile introduces Mippin

Mobile publishing solutions provider Refresh Mobile announced the launch of Mippin, a new service enabling subscribers to browse and read web content in a handset-friendly format. Mippin automatically remembers personal preferences, creating My Mippin profiles offering one-click return access to content. Widget-type features dubbed Mipplets also promise easy access to weather, horoscopes and other personalized information. According to Refresh, Mippin is free to consumers and content owners. Publishers may also create branded mobile versions of their own content, inserting advertisements into Mippsites. Mippin presently includes content from magazines including GQ, Maxim and Glamour as well as popular blogs like Boing Boing and Perez Hilton.

For more on Mippin:
- read this release

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Making mobile content personal and relevant