Report: 46 million used mobile search in Q3

More than 46 million U.S. mobile data users turned to mobile search services in the third quarter of 2007, according to a new report released by information and media research firm The Nielsen Company. According to Nielsen, 411 was the most popular form of mobile search in Q3 with 18.1 million users, with SMS following at 14.1 million users--while 27.1 million users sought out local listings, 14.8 million searched for information like sports scores, news or weather, and 11.3 million queried mobile content. Related findings: 61 percent of 411 search users are female, while 60 percent of all WAP searchers are male; SMS-based search skews younger than other methods, with 33 percent of SMS searchers under the age of 25; and Yahoo!, YellowPages SMS and SuperPages SMS all over-index for Hispanic users.

For more on the Nielsen search report:
- read this release

Related articles:
Trend: Mobile web use dominated by local search
Consumers receptive to ad-funded mobile search