Report: Content not a priority

Non-voice revenue still dominates the profits of U.S. wireless operators. Only about 35 percent of mobile subscribers use text-messaging, the most popular mobile content application. Only about 10 percent browse the Internet or buy ringtones, and less than 5 percent buy wallpapers or mobile games. As such, carriers may be faulted for how they offer mobile content today, but revenues drive motivation. The report estimates that by 2010, "pure-play mobile content… will account for about 3 percent of total wireless revenues."

For additional information:
- read the eMarketer report