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Report: iPhone accounts for two thirds of all mobile web traffic
Apple's iPhone now represents 66.61 percent of all mobile web traffic according to a new study issued by web solutions provider NetApplications. The Java ME platform follows a distant second at 9.06 percent, trailed by Windows Mobile at 6.91 percent. NetApplications notes that despite the iPhone's commanding lead in mobile browsing share, both Android (6.15 percent, tied with Symbian) and BlackBerry (2.24 percent) are rapidly gaining market share--however, the report notes increases by Apple's rivals does not mean that iPhone web browsing is shrinking, as the overall market continues to grow rapidly. In all, mobile web browsing as a percentage of all web browsing is on the upswing and currently stands at 0.72 percent, up from 0.69 percent in January 2009.
NetApplications adds that Google's search dominance on smartphones is now even greater than its lead on the desktop--the web services giant accounted for 97.5 percent of global smartphone searches in February 2009. Yahoo followed with just 2.03 percent, and MSN represented only 0.07 percent. NetApplications notes that Microsoft's recent five-year search agreement with Verizon Wireless should significantly elevate its mobile profile in the years ahead.
For more on the NetApplications report:
- check out this chart
Related articles:
iPhone generating 10% of U.S. mobile ad requests
iPhone web browsing hits record high in August
AT&T: 95 percent of iPhone owners surf the mobile web
Comments
Posted by Danny | March 3, 2009 - 10:29am
A new startup called Mobile CDN now offer live iPhone streaming with huge scale, so we should also expect to see two thirds of all mobile video traffic viewed on iphone.
See techcrunch article on Mobile CDN
Posted by het | March 9, 2009 - 1:03am
Does 'all mobile web traffic' really refer to all mobile web traffic or does it refer to all *US* mobile web traffic...?
Posted by Martin | March 9, 2009 - 11:28am
I find this a little hard to believe - how do NetApplicatons determine that figure. Looking at their website, they are a WEB analytics company, whereas mobile analytics is quite different. I just had a look at analyticsonmobile . com which helped to explain the difference. It seems that Google analytics does not work on mobile and perhaps the Net Applications stuff suffers in the same way. I stand to be corrected, but 66.6% seems to be a devilishly high figure!
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