Report: Mastertones 76% of m-music purchases

Mobile metrics analyst firm Telephia has issued a report saying that master ringtones make up 76 percent of all mobile music personalization purchases. Polyphonic and mono ringtones have fallen to 12 percent, with ringback tones increasing to 11.5 percent. The figures all come from data collected during the second quarter of the year. In that same period, more than 24.6 million mobile users bought a ringtone of some kind or another.

For the full breakdown of data and associated charts:
- view the full Telephia report here