Report: Mobile ads to hit $11 billion

Informa reports that the mobile advertising market will hit $11.35 billion worldwide in the next five years. Mobile TV is considered the top contender for ad-supported content. Consumer acceptance, handset compatibility, bandwidth, interoperability, and consumer protection regulations are all required, however, before these billions can be realized.

For more information on the potential for mobile advertising:
- read the Red Herring article