Report: More to mobile marketing than ads

According to a new report from Datacomm Research, mobile advertising is just one element of a successful mobile marketing campaign. Other necessary components must include promotion, sales and customer service. "Inundating mobile subscribers with sales pitches won't be effective," says author Ira Brodsky. "Successful merchants will leverage mobile phone technology to create deeper and longer-lasting customer relationships."

For more details:
- read the Datacomm release