Report: Video driving mobile infotainment growth
A new Juniper Research study forecasts mobile video across 3G networks as the driver galvanizing mobile sports, leisure and infotainment services uptake in the next five years, resulting in a market that will grow from a 2006 value of $4.2 billion to $9.5 billion by 2011. Juniper says Europe will account for 40 percent of those revenues, with the Asia Pacific market ringing up 33 percent and North America chipping in 18 percent; while the Asian market will generate the most sports and infotainment traffic over the period in question, higher European data prices will account for its larger share of the revenue pie.
"Sports services are getting repeated boosts by high profile global and regional sporting events--2008 will be a significant year in market growth with UEFA EURO 2008 and the Beijing Olympics," Juniper analyst and report author Bruce Gibson said in a prepared statement. "However the need to acquire mobile sports rights is keeping sports service prices high and these services require high quality and timely content. On the other hand community applications with user-generated content have relatively low cost content acquisition and minimize much of the complexity of content acquisition and updating. We see growth opportunities in both market sectors for very different reasons."
For more on the report:
- read this release
Related articles:
- Study: Video handsets 'just used as phones'
- Report: Chinese mobile video to jump with 2008 Olympics



SHARE
WITH: