Report: YouTube streaming now 22% of mobile data bandwidth usage
Mobile data bandwidth usage increased 77 percent worldwide during the first six months of 2011 according to operator information collected by mobile solutions firm Allot Communications. Video streaming continues to dominate mobile bandwidth consumption, accounting for 39 percent of data usage in the first half of 2011. Google (NASDAQ:GOOG)'s YouTube remains the most popular mobile destination, representing 22 percent of mobile data bandwidth usage and 52 percent of total video streaming.
Additional findings contained in the Allot report:
- Apple's (NASDAQ:AAPL) App Store is responsible for 84 percent of worldwide app store download traffic, far ahead of Google's Android Market at 13 percent.
- Twitter mobile traffic grew by 297 percent over the last six months, and Facebook traffic increased 166 percent.
- Voice-over-IP and IM applications increased 101 percent during the first half of 2011. Skype continues to dominate the market, consuming 82 percent of mobile VoIP bandwidth.
- Thirty-two percent of operators surveyed have already implemented application-aware billing models. In addition, 51 percent of operators no longer offer all-you-can-eat data plans and 89 percent employ volume-based billing models.
- read this release
ABI: 73% of users access mobile social networks every day
Nielsen: Smartphone data usage up 89 percent, cost per MB down 46 percent
Nielsen: Android trumps iOS on mobile data consumption