RipCode teams with Millennial Media on mobile ads

Digital video infrastructure solutions provider RipCode announced an agreement to integrate its on-demand video transcoding and delivery technology with mobile advertising firm Millennial Media's ad targeting and distribution system. The deal promises Millennial's ad clients the tools to add dynamic video to their mobile campaigns, while RipCode clients gain access to ads paired contextually with their video content. The companies will also customize each ad to device-optimized formats.

For more on the RipCode/Millennial Media deal:
- read this release

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