ROK on mobile TV

Trying to launch a mobile TV service directly to customers and not through a wireless carrier's storefront is no easy task, but that's what ROK is trying to do in the U.K. with its FreeBeTV service. The resulting struggle has exposed some interesting realities about how consumers today want mobile TV. It all comes down to pricing, user-generated content, and monkeys reading the news.

Read all about it:
- in the TechDigest interview