Rovio, LucasFilm launch 'Angry Birds Star Wars' for iOS, Android and Kindle Fire
Rovio Entertainment and Lucasfilm Ltd. jointly introduced Angry Birds Star Wars, a new multi-platform title combining fan-favorite elements from the two pop culture franchises.
Angry Birds Star Wars is available across operating systems including Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android, Amazon's (NASDAQ:AMZN) Kindle Fire and Microsoft's (NASDAQ:MSFT) Windows Phone as well as PCs and Macs. The app follows a group of Rebel Birds waging war on the evil Imperial Pigs, a battle encompassing 80 gameplay levels spanning from the deserts of Tatooine to the depths of outer space. Gamers can use the Force, wield lightsabers and blast Pigtroopers--fans may also train to become a Jedi Master via the Path of the Jedi in-app purchase option.
Rovio and Lucasfilm are additionally teaming on a trailer retelling Star Wars' iconic cantina scene with Angry Birds characters in the starring roles, as well as merchandise including plush toys, action figures and apparel.
Angry Birds Star Wars is the fifth installment in the main Angry Birds series, which first launched in late 2009. The franchise topped the 1 billion cumulative download mark earlier this year.
Late last month, The Walt Disney Co. acquired Lucasfilm for $4.05 billion, indicating plans to release new Star Wars feature films beginning in 2015. Disney Chairman Robert Iger said consumers can also expect new Star Wars-branded games and interactive experiences, adding the company is "likely to focus more on social and mobile than we are on console."
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