Samsung unveils open mobile platform

Samsung Electronics announced the launch of bada, a new open mobile platform promising developers the tools to create applications optimized for millions of devices across the handset maker's smartphone portfolio. According to Samsung, bada--which translates to "ocean" in Korean--draws on the company's experience in building proprietary platforms, guaranteeing a developer-friendly environment emphasizing the creation of web-based applications. Samsung also touts bada's user interface, which it says can be transferred into a sophisticated UI design for developers.

Samsung offered few additional specifics on bada, but said the new platform will tie directly to its Samsung Application Store, which opened in September. Samsung said it will release the bada software development kit in December in conjunction with an official launch event taking place in London.

For more on bada:
- read this release

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