Scanbuy names ex-MMA head Wehrs as interim CEO

Mobile marketing solutions provider Scanbuy named Mike Wehrs as its interim CEO and president. Wehrs replaces outgoing CEO Jonathan Bulkeley, who resigned to pursue other interests after four years at the helm. Wehrs most recently served as president and CEO of non-profit industry trade group the Mobile Marketing Association--prior to joining the MMA in early 2009, he served as vice president of industry affairs and evangelism at speech and imaging solutions provider Nuance Communications.

Scanbuy's ScanLife application enables consumers to scan two-dimensional barcodes with a standard camera phone to automatically display a mobile website and launch video clips--users can then view and share that information via social networking communities. The ScanLife solution also includes an interoperable Code Management Platform, enabling media companies and marketers to create and oversee 2D barcode campaigns. Scanbuy investors include Motorola Ventures, Hudson Ventures, Masthead Venture Partners and Longworth Venture Partners.

For more on the Wehrs hire:
- read this release

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