Shazam launches in-app advertising campaign service

Mobile music discovery solutions provider Shazam introduced a new in-app campaign service enabling advertisers to reach U.S. consumers while they're tagging songs.

Shazam's signature mobile application identifies music from any source, regardless of ambient noise--after users hold their handset to the audio feed for a few seconds, the clip is run through the company's database of millions of tracks to find an exact match. The new Shazam Listening Screen Takeover service allows marketers to lay claim to the app listening screen while iPhone and iPod touch users are identifying songs--instead of the familiar blue Shazam screen, consumers running the free, ad-supported version of the app will instead see ads stretching across three quarters of the device screen. When the Tag result is displayed on the next screen, the ad becomes an expandable, interactive banner; users can tap the banner for more information, or else allow the promo to retract to the top of the screen. Shazam notes the new ad format does not elongate or disrupt the tagging process, adding that consumers can still buy music via iTunes, watch video clips, view clips or share discoveries as normal.

Marketers can purchase exclusive full-day Listening Screen Takeover sponsorships--in addition, campaigns and promotions can be tailored and delivered to specific advertising regions. The new Shazam Listening Screen Takeover effort formally launches Dec. 6 in conjunction with Fox's broadcast of the American Country Awards--creative will encourage users to watch the program as well as visit the awards show's theacas.com website.

Over 75 million users worldwide have now leveraged the Shazam application across multiple device platforms and carriers in more than 200 countries. The solution continues to add over a million new users each week.

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