Shazam launches audio recognition ad program

BARCELONA, Spain--Mobile music discovery provider Shazam introduced its Shazam Audio Recognition Advertising program here at the 2010 Mobile World Congress event, promising brands and broadcasters a new tool to extend their marketing efforts onto wireless devices. Already used by clothing brand Dockers, which partnered with Shazam for a recent multi-platform campaign geared around Super Bowl XLIV, the SARA solution incorporates the firm's music recognition technology to allow consumers to tag commercials--after identifying the ad the user is recording, SARA delivers a customized result directly to the user's phone.

According to Shazam, broadcasters can use the solution to offer customers click-through access to branded mobile web experiences, special promotions and hidden content--e.g., exclusive videos and interviews. In addition, by capturing user profile details brands can tailor future campaigns around targeted content.

For more on the SARA program:
- read this release

Related articles:
iFund invests in music discovery app Shazam   
Shazam adds 15 million new users in six months
Shazam adds 2 million tracks to music discovery database