Shazam tags top 1M during Olympics closing ceremony

Shazam app users tagged more than 1 million live musical moments during NBC's broadcast of Sunday's London Olympics closing ceremony. Viewers accessed the Shazam app throughout the 2012 games to interact with video highlights, athlete bios and stories, competition results and national medal counts, the firm adds. Gymnastics, swimming, track and field, beach volleyball and basketball led all sports in relation to Shazam user interest. The Shazam mobile application identifies music, broadcast media and television advertising--users hold their handset to the audio feed, and the app captures a clip that is run through the company's database to find an exact match, delivering information and interactive experiences around the content in question. Release