Shazam tries on Dockers for multi-platform ad campaign

Mobile music discovery provider Shazam announced an agreement with clothing brand Dockers to launch a new integrated television commercial campaign. Set to premiere Feb. 7 during Super Bowl XLIV, the Dockers "Men Without Pants" spot encourages users with Shazam on the smartphone to tag the spot--from there they are instantly taken to a branded-content mobile web page to learn more about the Dockers campaign, listen to and purchase music, and more. The ad will also spotlight a khaki pants giveaway. The Dockers commercial will continue to air throughout 2010.

For more on the Shazam/Dockers campaign:
- read this release

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