ShopSavvy takes on Craigslist with SavvyListings mobile marketplace

Mobile commerce solutions provider ShopSavvy introduced SavvyListings, a Craigslist-like mobile marketplace enabling consumers to sell products directly from their smartphones.

Sellers upload their used, unwanted items to SavvyListings by scanning the product barcode and entering price and condition information. All listings are free and do not require the inclusion of images, descriptions or categories. ShopSavvy provides a suggested price for each item and gives sellers the flexibility to determine their own shipping and handling fees. Consumers will see SavvyListings listings alongside new products within the ShopSavvy app, and the marketplace will enable prospective buyers to contact the seller directly to arrange purchase and delivery arrangements.

The original ShopSavvy app enables consumers to scan UPC, EAN or QR barcodes to obtain in-store price comparisons and inventory information spanning local and online retailers. Launched in 2008, ShopSavvy boasts more than 20 million app downloads and 10 million current unique users across platforms including Apple's (NASDAQ:AAPL) iOS, Google's (NASDAQ:GOOG) Android, Microsoft's (NASDAQ:MSFT) Windows Phone and Symbian. ShopSavvy also touts partnerships with more than 40,000 retailers including Walmart, Target, Best Buy, Sears, Nordstrom and Barnes & Noble.

ShopSavvy closed a $7 million Series A financing round in November 2011. Facebook co-founder and private investor Eduardo Saverin led the round, concurrently joining ShopSavvy's board of directors.

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