ShopSavvy teams with Groupon for personalized mobile deals

Mobile commerce solutions provider ShopSavvy will partner with social commerce website Groupon to deliver personalized, "hyper-relevant" offers to smartphone users. ShopSavvy will serve daily Groupon bargains and coupons via its Deals tab, which the firm describes as a Twitter-like stream of offers--according to ShopSavvy, Deals (available in conjunction with its iOS and Android applications) leverages consumer location, shopping history, wishlists, user ratings and social graph data to supply targeted bargains. ShopSavvy/Groupon deals will initially emphasize user geography, although the firms will introduce other targeting models in the months ahead.

The ShopSavvy app enables consumers to scan UPC, EAN or QR barcodes to obtain in-store price comparisons and inventory information spanning local and online retailers--according to ShopSavvy, its database now encompasses over 20 million products, with more than 10 million users accessing the service each month. The firm also offers AdOns--targeted advertising, coupons, warranty offers and promotions.

Each day, Groupon presents bargains from retailers and restaurants spanning across more than 500 international markets. The offer is good only if a predetermined number of consumers take advantage within a 24-hour period--if the user minimum is met, everyone who signed up is charged for their purchase and mailed a link to redeem their Groupon, and if not, the deal is canceled. The startup encourages bargains that promote social interaction among users, like dining opportunities and spa treatments. According to Groupon, the service has saved shoppers close to $1.3 billion since launching in late 2008. Last month, the startup aised a staggering $950 million from investors.

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