Should developers localize their mobile apps?

Hidden Variable Studios co-founder and CFO David Marino says that if a developer's only goal is making a great game, they are doing themselves a major disservice. "Littered along the road to success are countless video game development studios that succeeded in their goal to make a great game, yet failed to make a sustaining product. Some of the ‘extra' things that game developers commonly focus on are marketing, community building and porting their games to other platforms, but one of the most neglected aspects of game development is localization." Industry Voices