ShoZu App Store opens for business

Mobile social media services provider ShoZu announced the opening of the ShoZu App Store, a direct-sales initiative promising smartphone users a hub to quickly find and purchase a version of the firm's application developed for their specific device.

Optimized for the iPhone, BlackBerry, Windows Mobile and Symbian platforms, the ShoZu App Store sells the application for the same price as third-party app stores--according to ShoZu, paid downloads exceeded sales through third-party storefronts during a recent soft launch, and adds that the private app store also offers the firm a safeguard against problems that arise at other stores. ShoZu also continues offering free alternatives to access its services, including through MMS, mobile email, desktop email and with free software that works on both Macs and Windows PCs.

For more on the ShoZu App Store:
- read this release

Related articles:
ShoZu debuts social networking client for BlackBerry
ShoZu adds Facebook to upload options
ShoZu expands to Snapfish, Ovi