Simply Wireless taps 2ergo for mobile marketing

Retailer Simply Wireless announced an agreement with mobile marketing solutions provider 2ergo to create integrated SMS campaigns and mobile websites to enable the firm to better communicate with new and existing customers in an effort to bolster its acquisition and retention efforts. Per terms of the deal, Simply Wireless will license 2ergo's self-service Via product to set up targeted SMS campaigns, while 2ergo's Swift will enable the company to create mobile web pages. Simply Wireless plans to embrace mobile marketing to upsell products and services as well as connect with new consumers--campaigns will include opt-in SMS reminder alerts within a month of a customer's contract renewal date alongside targeted promotions for a new device or pricing plan. Messages will include a link to a mobile website for more information, details on the nearest Simply Wireless retail outlet or a customer service phone number. Consumers will also be prompted to text in a short code to sign up for Simply Wireless promotions and coupons.

For more on the Simply Wireless/2ergo deal:
- read this release

Related article:
2ergo acquires Proteus