Single Touch Interactive acquiring Soapbox Mobile

Customized wireless solutions developer Single Touch Interactive announced its acquisition of mobile marketing agency and technology platform provider Soapbox Mobile. Financial terms of the deal were not disclosed. According to Single Touch Interactive, the acquisition strengthens its Abbreviated Dialing Codes platform with the addition of a carrier-grade campaign management and analytics platform promising clients customized direct visibility into their advertising and marketing initiatives. Abbreviated Dialing Codes enable callers to directly access information on products and services from any mobile handset and download content via voice services--Single Touch clients include cable networks MTV, Univision, BET and Fox News.

For more on the Single Touch Interactive/Soapbox Mobile deal:
- read this release

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