SinglePoint debuts SingleBrand Ad Marketplace

Mobile interactivity and advertising solutions provider SinglePoint announced the launch of SingleBrand Ad Marketplace, promising a real-time mobile advertising marketplace for SMS and MMS ad campaigns linked to interactive television series on networks including NBC and CBS. According to SinglePoint, the web-based SingleBrand Ad Marketplace offers a complete onscreen inventory of scheduled mobile messaging campaigns listed according to TV show, enabling advertisers and brands to browse available inventory, buy ads, submit creative and monitor campaign results. In addition, SinglePoint's targeting technology offers aggregated viewer data for further customization by demographic, geographic, behavioral and psychographic criteria, with time- and location-sensitive campaigns also possible.

For more on SingleBrand Ad Marketplace:
- read this release

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