SinglePoint to power NBC Universal mobile efforts

Mobile marketing service provider SinglePoint announced an agreement with NBC Universal to manage and execute multiple participation media campaigns including mobile voting, sweepstakes, contests, breaking news alerts and personalization content delivery. According to SinglePoint, the initiative is the single largest interactive television deal of its kind to date. SinglePoint will develop and manage cross-carrier iTV messaging events for NBC Universal properties including NBC, CNBC, MSNBC, Bravo, Telemundo, USA, NBC Sports and NBC News, as well as Universal-owned theme parks. SinglePoint previously developed NBC Universal mobile campaigns spotlighting horse racing's Kentucky Derby, SciFi's The Lost Room and a series of Today promotions.

For more on the SinglePoint/NBC Universal deal:
- read this release

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