Smaato, Adconion team on mobile ads

Mobile advertising platform developer Smaato announced a strategic partnership with digital advertising network Adconion Media Group to deliver mobile advertising products and services for the European market. Per terms of the deal, Adconion will sell, manage and deliver advertising for Smaato's Open Mobile Advertising Platform ­and turnkey in-application advertising solution to European agencies and brands. "Through our partnership with Smaato, we are able to extend our behavioral targeting products to mobile, providing our agencies and advertisers the ability to target the same user on their computer and their smartphone," said Adconion CEO T. Tyler Moebius in a prepared statement.

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