Smartphones now half of AdMob's worldwide mobile traffic

Smartphones represented 48 percent of worldwide AdMob traffic in February 2010 according to the mobile advertising network's latest Mobile Metrics Report--a year earlier, smartphones made up 35 percent of the firm's global traffic. AdMob credited the surge to iPhone and Android traffic, fueled by heavy application usage. While the overall percentage of feature phone traffic slipped from 48 percent to 35 percent year-over-year, AdMob adds absolute traffic from mass-market devices grew 31 percent. Web-enabled portable media devices like Apple's iPod touch and Sony's PSP account for the remainder of AdMob traffic.  

Smartphone requests were led by  the iPhone OS at 50 percent, up from 33 percent a year ago--conversely, Symbian-based requests plummeted from 43 percent in February 2009 to 18 percent. Android devices now account for 24 percent of AdMob smartphone requests, up from 2 percent a year earlier.

For more on AdMob's latest Mobile Metrics Report:
- read this release

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