SnapTell, Wine Enthusiast toast marketing deal

Image recognition-based mobile marketing service provider SnapTell announced wine retailer Wine Enthusiast selected its Snap.Send.Get end-to-end solution to enable its print advertisements in the Wall Street Journal. The Wine Enthusiast advertisements prompt readers to snap photos of the ad via camera phone, in exchange receiving promotional offers from the firm, which markets accessories, storage and information to wine aficionados. SnapTell said the first phase of the Wine Enthusiast campaign will run between Dec. 8 and Dec. 20, targeting the premium holiday shopping period. "Wine Enthusiast customers tend to be technology savvy and SnapTell's image recognition-based mobile marketing solution enables Wine Enthusiast to create a long term, interactive brand relationship with our customers," said Wine Enthusiast CIO/CMO Francis M. Juliano in a prepared statement.

For more on the SnapTell/Wine Enthusiast deal:
- read this release

Related article:
SnapTell debuts mobile marketing solution