Sony Ericsson launches James Bond-themed campaign

Sony Ericsson will promote its partnership with the upcoming James Bond film Quantum of Solace by teaming with advertising and marketing agency Iris Digital to launch a multi-platform campaign spotlighting the handset maker's C902 Titanium Silver Cyber-shot, used by special agent 007 throughout the movie. The "I [SE] Bond. James Bond" campaign will feature Directive C902, a rich content microsite boasting an interactive film that tests players' spy skills across a series of missions, each showcasing the phone's features and functions--when a mission is completed, a code will unlock an exclusive mobile application and grant access to the next level of the game. The Sony Ericsson microsite will also boast a series of related Bond-themed applications, including a wireless spy cam, a fingerprint scanner, an X-ray viewer and a universal detector.

For more on the Sony Ericsson campaign:
- read this Utalkmarketing.com article

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