Sony Ericsson says 'Yeah' to Usher content deal
Sony Ericsson announced it will team with R&B superstar Usher to promote the handset maker's Walkman music phones, a collaboration extending to exclusive mobile content delivered via operator partner AT&T. The Sony Ericsson/Usher deal, which extends across the U.S., Canada and more than 20 European markets, includes title sponsorship rights for the singer's upcoming North American tour in addition to mobile music efforts spotlighting his new album, Here I Stand, issued via Sony BMG on May 27.
For more on the Sony Ericsson/Usher deal:
- read this release
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