Sony Ericsson unveils Entertainment Unlimited

More news from Mobile World Congress: Sony Ericsson announced the launch of Entertainment Unlimited, a new consumer proposition that promises to marry the handset maker's existing mobile services with other devices while removing barriers to content consumption and sharing. According to Sony Ericsson, Entertainment Unlimited is based on three key elements: Integrating offerings like the Walkman music experience, Cyber-shot imaging, Java gaming and messaging into one offering; uniting mobile handsets with channels like TVs, PCs and home stereo systems to broaden the consumer experience; and offering unlimited sharing opportunities via web applications and the PlayNow content portal.

In conjunction with Entertainment Unlimited, Sony Ericsson introduced its new W995 Walkman phone as well as a new "concept" phone called Idou (pronounced "I do"). Planned for commercial release in the second half of 2009, the Symbian-based Idou features a touchscreen user interface, a 3.5-inch screen and a 12-megapixel camera. Other specifics are sketchy, although Sony Ericsson said Idou (not the phone's final name, we're happy to report) represents one of a number of projects it will launch under the Entertainment Unlimited umbrella.

For more on Entertainment Unlimited:
- read this release

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