Sony execs premiere interactive media studio

Sony Pictures executives Michael Wayne and Chris Kimbell launched Deca, a studio created to develop, finance, market and distribute interactive entertainment across new media platforms. Deca arrives armed with $5 million in venture funding from the Mayfield Fund, General Catalyst Partners and Atomico Investments: "Deca is creating a new type of digital entertainment studio for a generation that is watching TV less, preferring to consume their entertainment in front of a computer or on a mobile phone," said CEO Wayne in an interview with Online Media Daily. "Digital entertainment is not simply about posting something to YouTube; digital entertainment needs to be compelling, high quality, social and interactive."

For more on Deca:
- read this Online Media Daily article

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